5 common mistakes with DIY websites - and how to avoid them
If you've built your heart business on your own, you've probably also created your first website yourself - with tools like Wix, Squarespace or WordPress. And that's totally okay!
But maybe you know the situation:
🔸 You're online, but the website doesn't feel quite right.
🔸 You hardly get any inquiries - even though you're actually visible.
🔸 Something is missing - but you don't know exactly what.
In this post, I'll show you 5 typical mistakes that I see time and time again on DIY websites - and how you can specifically avoid them to finally attract the right people online.
❌ Error 1: Unclear positioning and lack of address
Many websites start with "Welcome" or talk endlessly about you - without focusing on the added value for your visitors.
Why this is problematic:
People scan websites in seconds. If they don't immediately recognize what you offer, who you're there for and how you can help, they click away.
This is how you do it better:
✅ Start with a clear message, e.g. "Web design for coaches who want to make themselves visible"
✅ Address your target group directly
✅ Use terms that your customers use themselves (keyword tip!)
❌ Error 2: Inconsistent or overloaded design
Self-made pages often suffer from too many colors, different fonts or uneven layouts. This can quickly look unprofessional - even if your offer is great.
This is how you do it better:
✅ Define a branding set: 2-3 colors, 1-2 fonts
✅ Use lots of white space - less is more!
✅ Pay attention to a clear structure: header, call-to-actions, clean navigation
🎨 Tip: A coherent design not only looks better - it also strengthens your brand identity and creates trust.
❌ Error 3: No mobile optimization
Over 60% of website visitors today are on the move. If your site doesn't look or work well on mobile, you're losing valuable traffic.
How to make it better:
✅ Use a responsive design
✅ Test your site on different devices
✅ Pay attention to fast loading times - especially mobile
❌ Error 4: No clear call-to-action (CTA)
Many DIY websites end without a specific call to action. The result? Visitors don't know what to do next.
That's how you do it better:
✅ Include clear CTAs like "Book your free call now" or "Download the mini-guide"
✅ Repeat them in strategic places on the page
✅ Keep them short, active and personable
❌ Mistake 5: No or poor SEO
Even the most beautiful website is useless if it cannot be found on Google. Without basic search engine optimization, you will remain invisible.
This is how you do it better:
✅ Use appropriate keywords (e.g. "website for yoga teachers", "authentic web design for coaches")
✅ Optimize page titles, meta descriptions and image alt texts
✅ Write regular blog posts to showcase your expertise and stay visible
💡 Conclusion: Your website can grow - but with structure, please
Your DIY website was a good start - but now it's time to take the next step. Your online presence should make visible what your business is all about: clarity, expertise and heart.
If you recognize yourself in these mistakes, that's no reason to panic. It just means it's time for a web design that really suits you - and works for you.
✨ Ready for a website upgrade?
👉 Do you want to finally make your DIY website professional, coherent & visible?
Then get in touch with me - together we'll design your authentic website that works. 💫
→ Book a meeting now
→ Or take a look at my offers in web design for heart businesses
